How to embed start-up culture into corporate
The problem with corporates wanting a startup culture, is that they don’t. They want the outcomes without the reality of change. Flattening hierarchy means dethroning people who are very comfortable in their gilded, heated seats.
The problem
In a startup you can talk to anyone. No one will hold their tongue because of your title. They’ll just tell you you’re being an idiot if you try to make strategic decisions without the product and delivery people in the room. Then the team won’t work with you, because you make terrible decisions. Because you kill productivity and turn the atmosphere toxic - and then you’ll be gone.
If only this were true in corporate. But instead…
Sign up for purpose
We're writing a book, a 'how-to' for the design and delivery of purpose driven, successful businesses.
Then we're giving it away, so anyone can use it.